Nasser Rafei - Product Manager

About me

Systems thinker.
Product builder.

My engineering background at the American University of Beirut taught me to see the hidden dependencies that define a product's success. I don't just ship features - I transform complex, real-world problems into scalable technical solutions.

Over the last five years, I've launched products from 0 to 1 and managed portfolios exceeding $10M. I even spent time architecting a full-stack ERP for field services using Next.js and Supabase. I thrive in startups where I can own the product vision and drive real results.

⚽ Soccer 🏋️ Gym 🌍 4 Languages 🛠️ Building SaaS

5⁺

Years of experience

$10^M+

Projects directed

30^%

Revenue via digital

3⁺

SaaS products built

How I work

Discover the real problem

I start with user research and system mapping - understanding the full landscape before writing a single line of spec.

Define from first principles

Strategy rooted in business goals, not backlog instincts. Every PRD I write traces directly to a measurable outcome.

Build with the team

I bridge strategy and engineering - clarifying requirements, unblocking decisions, and keeping quality gates tight.

Ship and iterate

I own the launch, track the metrics, and come back with data - not assumptions - for the next cycle.

Experience

My Work

A track record of shipping products, leading cross-functional teams, and delivering measurable outcomes across startups and infrastructure at scale.

0→1

Product built end-to-end

Product Manager · 2025 – Present

TFC

Owned end-to-end feature delivery across product, engineering, and QA - establishing quality gates and execution rituals that eliminated regressions.

View Projects →

30%

Revenue via digital channels

Project / Product Manager · 2024 – Present

NR&S Trading Co.

Launched a full-stack e-commerce platform driving 30% of company revenue and boosting total growth by 25% in year one.

View Projects →

$10M

Infrastructure directed

Project Manager · 2022 – 2024

Metro Builders & Engineers

Directed $10M+ infrastructure projects, reducing overruns by 15% through disciplined scope management and proactive risk mitigation.

View Projects →

What I've built

Projects

Personal SaaS products I've taken from PRD to production - architected, spec'd, and shipped end-to-end.

🦟

Pest Control SaaS

Full-stack ERP for field service operations - built from PRD to production.

pest-control-saas.vercel.app/dashboard

🐛

Pest Control
ERP

⊞Dashboard

👤CRM

📦Inventory

📅Visits

📋Field Logs

💬Quotes

🧾Invoices

💰Finance

🖩Calculator

⚙️Settings

Operations Dashboard

Real-time overview of your business operations • This Month

🔽 This Month

⬇ Export

💵

Total Monthly Revenue

$12,480

Paid invoices this month

👥

Active Contracts

Accepted quotes

📅

Pending Site Visits

This Month - scheduled & pending

⚡ Quick Actions

👤 New Lead

📄 New Quote

📅 Schedule Visit

Revenue Trend

$16k

$12k

$8k

$4k

Nov

Dec

Jan

Feb

Mar

Apr

Technician Schedule

Day

Week

Month

‹ Monday, April 27 ›

James K.

9:00 AM · Inspection

Confirmed

Sara M.

11:30 AM · Treatment

En Route

Omar T.

2:00 PM · Follow-up

Pending

Live in production

Owned the full product lifecycle - from discovery and PRD to engineering handoff and deployment. Built a CRM, dynamic contract generation, fractional inventory tracking, and a continuous deployment pipeline from scratch.

CRM & client management

Dynamic contract generation

Inventory tracking

CI/CD deployment

Field operations module

Role-based access

PM journey

Discovery

›

PRD

›

Design

›

Build

›

Live ✓

Next.js Supabase TypeScript 0-to-1

⚗️

FertiCore ERP

Full-stack ERP for fertilizer manufacturers - raw material intake to finished-goods shipment.

ferti-core-erp.vercel.app/production

Production

Verdant Manufacturing Co • Live floor status

＋ New Run

⚖️

Total Yield (Active)

4,250 kg

Across in-progress runs

⚙️

Active Runs

In progress now

⏱️

Queued Runs

Waiting to start

⚡ Quick Actions

🏭 New Run

📄 New Product

📦 Adjust Stock

Machinery Fleet

Blender Line A

NitroBlend 20L

Running

Granulator G2

GrowMax 15-15-25

Running

Coating Drum C1

No run assigned

Idle

Packing Line P1

Scheduled service

Maintenance

Production Runs

NitroBlend 20L

#VG-B01 · 1,000 kg

Active

GrowMax 15-15-25

#VG-B02 · 3,250 kg

Active

PhosBoost 5L

#VG-B03 · 800 kg

Queued

Live in production

Owned the full product lifecycle - from discovery and PRD to engineering and deployment. Built formulation-aware production planning, a pre-production cost calculator, inventory across raw and finished goods, and multi-role accounting from scratch.

Formulation-aware runs

Pre-production cost modelling

Raw & finished inventory

Accounting & orders

Multi-tenant RBAC

Audit log

PM journey

Discovery

›

PRD

›

Design

›

Build

›

Live ✓

Next.js Supabase Prisma 0-to-1

Product thinking

Case Studies

Deep dives into real product problems - research, strategy, and solution design from first principles.

Strategy · Discoverability

Google Chrome

Making Tab Management a First-Class Experience

Chrome has the tools. Users just can't find them. A deep dive into why 2 million people install a third-party extension to solve a problem Chrome already built a native answer for - and how surfacing existing features at the right moment closes the gap without a single line of new code.

UX Research Feature Activation 0 engineering cost

Read case study →

Before After

Google

nasserrafei.com

18 tabs · no labels

Work

Personal

nasserrafei.com

named · grouped

No new features required

Hi, I'm Nasser -
a builder at heart.

Systems thinker.
Product builder.

My Work

Projects

Case Studies

Let's build
something great.

Hi, I'm Nasser - a builder at heart.

Systems thinker.Product builder.

My Work

Projects

Case Studies

Let's buildsomething great.

Hi, I'm Nasser -
a builder at heart.

Systems thinker.
Product builder.

Let's build
something great.