Nasser Rafei - Product Manager

About me

Systems thinker.
Product builder.

My engineering background at the American University of Beirut taught me to see the hidden dependencies that define a product's success. I don't just ship features - I transform complex, real-world problems into scalable technical solutions.

Over the last five years, I've launched products from 0 to 1 and managed portfolios exceeding $10M. I also architected a full-stack ERP for field services using Next.js and Supabase. I thrive in startups where I can own the product vision and drive real results.

⚽ Soccer 🏋️ Gym 🌍 4 Languages 🛠️ Building SaaS

How I work

Discover the real problem

I start with user research and system mapping - understanding the full landscape before writing a single line of spec.

Define from first principles

Strategy rooted in business goals, not backlog instincts. Every PRD I write traces directly to a measurable outcome.

Build with the team

I bridge strategy and engineering - clarifying requirements, unblocking decisions, and keeping quality gates tight.

Ship and iterate

I own the launch, track the metrics, and come back with data - not assumptions - for the next cycle.

Experience

My Work

A track record of shipping products, leading cross-functional teams, and delivering measurable outcomes across startups and infrastructure at scale.

0→1

Product built end-to-end

Product Manager · 2025 – Present

TFC

Owned end-to-end feature delivery across product, engineering, and QA - establishing quality gates and execution rituals that eliminated regressions.

View Projects →

30%

Revenue via digital channels

Project / Product Manager · 2024 – Present

NR&S Trading Co.

Launched a full-stack e-commerce platform driving 30% of company revenue and boosting total growth by 25% in year one.

View Projects →

$10M

Infrastructure directed

Project Manager · 2022 – 2024

Metro Builders & Engineers

Directed $10M+ infrastructure projects, reducing overruns by 15% through disciplined scope management and proactive risk mitigation.

What I've built

Projects

Four things I've shipped, from a multi-tenant ERP to a tool that lives on my phone.

Products I've shipped

🦟

Pest Control SaaS

Full-stack ERP for field service operations - built from PRD to production.

pest-control-saas.vercel.app/dashboard

🐛

Pest Control
ERP

⊞Dashboard

👤CRM

📦Inventory

📅Visits

📋Field Logs

💬Quotes

🧾Invoices

💰Finance

🖩Calculator

⚙️Settings

Operations Dashboard

Real-time overview of your business operations • This Month

🔽 This Month

⬇ Export

💵

Total Monthly Revenue

$12,480

Paid invoices this month

👥

Active Contracts

Accepted quotes

📅

Pending Site Visits

This Month - scheduled & pending

⚡ Quick Actions

👤 New Lead

📄 New Quote

📅 Schedule Visit

Revenue Trend

$16k

$12k

$8k

$4k

Nov

Dec

Jan

Feb

Mar

Apr

Technician Schedule

Day

Week

Month

‹ Monday, April 27 ›

James K.

9:00 AM · Inspection

Confirmed

Sara M.

11:30 AM · Treatment

En Route

Omar T.

2:00 PM · Follow-up

Pending

Live in production

Owned the full product lifecycle - from discovery and PRD to engineering handoff and deployment. Built a CRM, dynamic contract generation, fractional inventory tracking, and a continuous deployment pipeline from scratch.

CRM & client management

Dynamic contract generation

Inventory tracking

CI/CD deployment

Field operations module

Role-based access

PM journey

Discovery

›

PRD

›

Design

›

Build

›

Live ✓

Next.js Supabase TypeScript 0-to-1

⚗️

FertiCore ERP

Full-stack ERP for fertilizer manufacturers - raw material intake to finished-goods shipment.

ferti-core-erp.vercel.app/production

Production

Verdant Manufacturing Co • Live floor status

＋ New Run

⚖️

Total Yield (Active)

4,250 kg

Across in-progress runs

⚙️

Active Runs

In progress now

⏱️

Queued Runs

Waiting to start

⚡ Quick Actions

🏭 New Run

📄 New Product

📦 Adjust Stock

Machinery Fleet

Blender Line A

NitroBlend 20L

Running

Granulator G2

GrowMax 15-15-25

Running

Coating Drum C1

No run assigned

Idle

Packing Line P1

Scheduled service

Maintenance

Production Runs

NitroBlend 20L

#VG-B01 · 1,000 kg

Active

GrowMax 15-15-25

#VG-B02 · 3,250 kg

Active

PhosBoost 5L

#VG-B03 · 800 kg

Queued

Live in production

Owned the full product lifecycle - from discovery and PRD to engineering and deployment. Built formulation-aware production planning, a pre-production cost calculator, inventory across raw and finished goods, and multi-role accounting from scratch.

Formulation-aware runs

Pre-production cost modelling

Raw & finished inventory

Accounting & orders

Multi-tenant RBAC

Audit log

PM journey

Discovery

›

PRD

›

Design

›

Build

›

Live ✓

Next.js Supabase Prisma 0-to-1

Tools I built for myself

Gaps I hit in my own life, fixed end to end.

🏋️

Home Workout

A daily 20-minute program with reminders, built to replace the two fitness apps I was paying for.

Today screen showing a 5 day streak, the day's lower body workout split into warm up and circuit rounds, and a Start workout button

private, friends only

Live in production

I was paying for two fitness apps and using about 10% of each. So I built the version I actually wanted: a fixed daily program, a calendar of workout and rest days, a rest timer, progression tracking, and an evening push reminder if I haven't trained yet. Installed on my phone as a PWA and now shared with friends.

4-week progression blocks

Rest timer

Evening push reminders

36 illustrated exercises

Google + email sign-in

Staging/prod environments

PM journey

Problem

›

Scope

›

Build

›

Ship

›

Daily use ✓

Next.js MongoDB Auth.js Web Push PWA

🎯

Job Hunter

One feed for remote PM roles, scored for fit, with a guardrail so nothing on my resume gets invented.

private, demo on request

Discover feed with a product manager search, source board filters, and a list of remote listings each showing a match score

Live in production

Remote PM listings are scattered and noisy, and the easy fix, letting an AI rewrite my resume per posting, would have made things worse. So I built the opposite. Job Hunter pulls five boards into one feed, scores each listing against my profile, and adjusts wording only from a fact inventory extracted from my master resume. It can reorder and rephrase. It cannot invent.

Fact inventory guardrail

Match scoring

5 boards, one feed

Master resume as source of truth

Application pipeline

Sign-in allowlist

PM journey

Problem

›

Scope

›

Build

›

Ship

›

Daily use ✓

Next.js Firebase Cloud Run Python Claude API

Hi, I'm Nasser -
a builder at heart.

Systems thinker.
Product builder.

My Work

Projects

Products I've shipped

Tools I built for myself

Case Studies

Let's build
something great.

Hi, I'm Nasser - a builder at heart.

Systems thinker.Product builder.

My Work

Projects

Products I've shipped

Tools I built for myself

Case Studies

Let's buildsomething great.

Hi, I'm Nasser -
a builder at heart.

Systems thinker.
Product builder.

Let's build
something great.